Clayoquot Biosphere Trust

The CBT is devoted to creating better futures through biosphere stewardship, philanthropy and community building. CBT is the only organization in Canada that is both a community foundation and a UNESCO biosphere reserve.

Client

Clayoquot Biosphere Trust

Deliverables

  • User stories
  • User interface design
  • Sitemap development
  • Responsive website design
  • Custom modules to streamline process
  • Requested third party integration
  • Newsletter & database management
  • Hosting, support & maintenance
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Brief

CBT’s primary objective is to inform and engage their audiences but their website made this impossible. The site “was a jumble of outdated WordPress plug-ins that didn’t integrate well and that the staff did not understand”. They were forced to spend money on things that added no value and should have been working in the first place. The layout was outdated and made communicating their message challenging.

Solution

Smallbox was fortunate to have an all day discovery session in beautiful Tofino with staff members of CBT. Questions like “What do people go to the CBT website for?” and “How will the website help you do your role better?” had different answers depending on the role. Understanding these requirements and reflecting on how to combine these into a cohesive and versatile solution was the ticket to ride.