Starline Windows

For more than 50 years, Starline has led the design and manufacturing of architectural aluminum window systems, and vinyl residential windows and doors.


Starline Windows


  • User stories
  • User interface design
  • Sitemap development
  • Responsive web design & development
  • Customized forms
  • Custom modules to streamline process
  • Hosting, support & maintenance
View site


Starline Windows had an image problem. Their site was text heavy and the brand came across as corporate and heavy; think IBM early 2000s. The impression did not match the product with the website having small images, too much detail and a closed in feeling.


Smallbox worked with the Starline Windows leadership team to get an understanding of how they wanted to be seen and where they excelled. What are people looking for? Who is your audience? Where do people spend their time on the site? And perhaps most importantly, how can we make the site work for you? What is going to save you time? Do people consistently request the same information? Let’s fix that and make it faster for you and better for the client.


Launched in early 2019, response to the new Starline website is excellent. Form submissions are up, site speeds are up (91 and 98 for mobile and desktop), and the owner and site managers could not be happier. Smallbox has already been engaged to design and develop another website for the owner. We could not ask for a better testimonial.